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Horatio Herbert Kitchener, 1st Earl Kitchener of Khartoum (1850-1916), Field Marshal

Sitter in 143 portraits
Kitchener achieved renown with military successes in the Sudan (1898-9) and as Chief-of-Staff to Lord Roberts during the Boer War (1899-1902). Commander-in-Chief in India (1902-9), and made Secretary of State for War in 1914, he used recruitment campaigns to dramatically expand the British army. Alfred Leete's artwork, 'Your County Needs You', was based on Bassano's photograph of Kitchener, with the addition of a pointing arm. It first appeared on the cover of London Opinion magazine on 5 September 1914 and was adopted for recruitment purposes soon after. Several poster and postcard versions followed, and it became one of the most iconic images of the World War One era.