Sir Hardy Amies (1909-2003), Couturier
Sir (Edwin) Hardy Amies
Sitter in 20 portraits
Hardy Amies was a fashion designer. He began his career in couture at Lachasse in 1934. During the Second World War he contributed to the 'Utility' scheme operated by the Board of Trade, but he opened his own fashion house in 1945. He was Dressmaker by Appointment to Her Majesty The Queen (from 1946). Amies was known for his tailored suits and dresses in woollen and tweed fabrics and for lavish satin and tulle evening dresses and ball gowns influenced by the Dior 'New Look'. From the 1960s he became better known as a designer of menswear and he acted as a design consultant to manufacturers throughout the world. Amies was the recipient of numerous fashion awards.
by Norman Parkinson
matte colour print on card mount, 1953