John Havinden(1908-1987), Photographer
Sitter in 1 portrait
Artist of 1 portrait
Innovative modernist photographer; Havinden established the commercial photography firm Gretton Photographers in 1930 with financial backing from Madame Yevonde. Worked mainly for Crowford's Advertising Agency for which his brother, the artist Ashley Havinden was Director; notable campaigns for HMV, Standard Cars and Monte Carlo. His stark, precise and geometric photographs spoke of the modernist ideals appearing in architecture, design and photography.