Mert Alas (b.1971) and Marcus Piggott (b.1970) formed their creative partnership in the late 1990s. Based in London and Ibiza, they are best known for their advertising work for luxury brands and their highly polished, but somewhat uneasy, editorial work for magazines such as Pop, W and Vogue. Their characteristic style is a skilful mix of the old-school glamour of 1930s Hollywood portraiture with a futuristic, synthetic, post-production gloss. What might otherwise be read as simple flattery or a concession to beauty is pushed to appear almost artificial. Often humorous, their work explores stereotypes of female identity through the use of role play and fantasy.