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Current job vacancies
NATIONAL PORTRAIT GALLERY
MARKETING OFFICER (AUDIENCE
DEVELOPMENT)
Full-time fixed term contract for 3 years
The National Portrait Gallery
has created this new post as part of its ongoing commitment to
developing new and diverse audiences. An integral member of the
Communications & Development Department the post holder will
work in close collaboration with the Marketing Manager to deliver
a full range of marketing activities, with a specific focus on
understanding and attracting under-represented audiences.
Responsible to: Marketing Manager
Main Duties:
Planning and Co-ordination (60%)
- Maximise the audience development
potential of the Gallery's varied programme of exhibitions, events
and displays by devising and implementing campaigns to target
new audiences such as culturally diverse groups, families and
young people
- Review the Gallery's current
audience development marketing activity, research under-represented
audiences and develop fresh approaches for attracting key target
groups
- Establish effective working
relationships between the Marketing team and the Learning and
Access Department and ensure there is a connected and integrated
approach to targeting key audiences
- Review the format and distribution
of the Gallery's quarterly Exhibitions, Talks and Events brochure
and plan a forward strategy for this key marketing tool
- Build relationships with relevant
organisations, groups and promotional partners and liaise with
the Gallery's advertising and distribution agencies
- Manage the Gallery's monthly
e-newsletters and other e-promotions as necessary and actively
develop e-marketing
- Assess and review the Gallery's
current contact databases, manage and build relevant mailing
lists and plan direct mail campaigns
Production (20%)
- Oversee the production and distribution
of audience development marketing print, including the Gallery's
quarterly events brochure, working closely with all relevant
departments to collate information on exhibitions, displays and
events and liaising with external designers and printers
- With the Marketing Team, and
other members of staff as appropriate, develop and maintain a
strong working relationship with the designers and printers on
the Gallery's roster
Administrative (15%)
- Work closely with the Digital
Programmes Department to maintain up-to-date editorial content
for the Marketing presence on the website
- Plan and prepare audience development
print with relevant departments (oversee the distribution, collate
copy, brief designers and liaise with printers), ensuring the
optimum quality and value for money
- Work with the Marketing Manager
on the Gallery's visitor and market research programme
- Liaise closely with the Marketing
Manager, Head of Department and the fundraising team to ensure
that sponsors' requirements are fulfilled.
- Work with the Marketing Officer
to ensure all marketing activity is co-ordinated and fits the
department's main aims and objectives.
- Assist the Marketing Manager
as necessary.
Other (5%)
- Occasional evening working will
be required to help with Public Relations & Development evening
functions.
This is not an exhaustive
list of duties and the Gallery's management may, at any time,
allocate other tasks which are of a similar nature or level.
Department Structure
Person Specification
Qualifications
Knowledge and Experience
Skills
- Practical experience of creating,
implementing and monitoring marketing
Campaigns
- Strong inter-personal skills
- Previous experience of design
and print production is essential
- Excellent written, proof reading
and spoken communication skills
- Proven ability to work on own
initiative and as a team member
- Computer literate with word
processing and database systems
- Meticulous attention to detail
Attributes
- The post holder must be able
to prioritise work and manage a number of tasks simultaneously
- Able to work flexibly and under
pressure
- Creative and innovative
Other
- A commitment to and interest
in the museums and galleries sector
- An interest in portraits and
portraiture
MARKETING OFFICER (AUDIENCE
DEVELOPMENT)
Details of the post are given
below and in the job description. You should take care to show
in your application how you can fulfil the requirements of the
job.
Term of appointment
This post is fixed for
a period of 3 years.
Hours
Your contracted hours
of work are 40 gross per week, from Monday to Friday, including
a lunch break of one hour a day.
Pay
The salary for this post
will be £19,111 per annum.
Annual Leave
Your annual leave allowance
is 28 days per annum rising to 29 days per annum following the
completion of 2 years service.
Place of Work
Most of the work is based
in the Gallery at St Martin's Place, but all staff are required
occasionally to work at other locations if necessary.
Equality
The Gallery believes
in the employment and advancement of people solely on their ability
to do the job required. When recruiting people, we will therefore
disregard their gender, marital status, race, age, colour, nationality,
ethnic origin, religion and sexual orientation. There will be
no unfair discrimination on the basis of disability. If you would
like to submit your application in a different format we are
happy to allow this. Please contact us (telephone: 020 7306 0055
email: personnel@npg.org.uk)
so that we may discuss suitable alternatives.
Pension
Pension benefits are
provided under the Principal Civil Service Pension Scheme (PCSPS).
Probation and Trial Period
All appointments are
subject to satisfactory employment and character references and
security clearance. There is a probationary period of 1 year
for all permanent posts.
Data Protection Act
Information provided
by you as part of your application will be used in the recruitment
process. Any data about you will be held securely with access
restricted to those involved in dealing with your application
in the recruitment process. Once this process is completed the
data relating to unsuccessful applicants will be stored for a
maximum of 6 months and then destroyed. If you are the successful
candidate, your application form will be retained and form the
basis of your personnel record. Information provided by you on
the Equality Form will be used to monitor National Portrait Gallery's
equality policy and practices. By signing and submitting your
completed application form you are giving your consent to your
data being stored and processed (if you submit your application
by e-mail and the application form is un-signed we will assume
that consent by you is given) for the purpose of the recruitment
process, diversity monitoring and your personnel record if you
are the successful candidate.
Season Tickets
Interest free loans are
available for the purchase of a season ticket for travel to work.
Please return your completed
application form to:
Mrs Caroline Wynter
Head of Personnel
National Portrait Gallery
2 St Martin's Place
London
WC2H 0HE
by first post (9.00 am) on Monday
30th June 2008
or by email to personnel@npg.org.uk
only. We will not accept applications returned to any other email
address.
We are expecting to hold interviews
week commencing 7th July 2008. Please indicate on the form if
you will not be available on any of these days during this week.
If you are delivering your application
by hand, please take it to the reception desk at 39-45 Orange
Street.
Due to our funding position
we are unable to respond to every application, therefore if you
have not had a response to your application by 4th July 2008
please assume that you have been unsuccessful on this occasion.
Thank you for your time and
effort in completing and returning your application.
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