Our vision and values
We are a gallery of people, for people
We tell the story of Britain through portraits, using art to bring history to life and explore living today. From global icons to unsung heroes, our Collection is filled with the stories that have shaped, and continue to shape a nation.
Lives inspired and society enriched through deeper connections with the nation’s stories.
We bring to life the human stories that have shaped and are shaping our ever-changing history.
Our brand idea
A living portrait of Britain.
Watch our film to learn about the National Portrait Gallery's new brand:
Our values inform and drive our behaviours. They create the culture that ensures we deliver against our role, defining what’s important to us and guiding everything we do.
- Pull together
- Build trust
- Ask, listen and act
- Look beyond the obvious
Our experience principles
There are three key principles that underpin the experience we deliver; for everyone, everywhere. Ensuring that when people engage with us, they will feel inspired and enriched by a deeper connection to the nation’s stories.
- All about people
- Full of life
- Passionate about portraiture