Art of London Augmented Gallery
by Shirin Neshat
The National Portrait Gallery has partnered with the National Gallery, Royal Academy of Arts and Sky Arts to launch a free augmented reality trail of twenty key pieces from the galleries’ collections.
The Art of London Augmented Gallery is a unique collaboration, with Heart of London Business Alliance, where each partner has contributed a diverse selection of classic and contemporary masterpieces in this unique way to enjoy some of the world’s greatest art in the open air during this challenging period.
Beginning at the National Gallery and ending at Fortnum & Mason on Piccadilly, taking in St. Martin’s Lane, Orange Street, Cecil Court, Piccadilly Circus, Princes Arcade and Jermyn Street along the way, the Augmented Gallery consists of twenty life-size colourful frames and plaques on walls around the area, each of which will contain QR codes and unique markers to unlock timeless masterpieces.
Classic paintings and modern works featured from the gallery collections will include Titian, Vincent Van Gogh, Alexandria Artemisia Gentileschi, Georges Pierre Seurat, Ishbel Myerscough, Shirin Neshat and Tracey Emin and portraits of iconic sitters from William Shakespeare to the Gallery’s portrait of Malala Yousafzai.
The trail also features contemporary portraits of famous faces including Sir Tom Jones, Sir Ian McKellen, Elaine Paige, Nile Rodgers and Imelda Staunton, all by finalists and winners of Portrait Artist of the Year.
All contained in a central Art of London Augmented Gallery app, the trail features insightful and entertaining audio commentaries on each painting, which includes curators from each of the galleries, as well as commentary from comedian and art lover James Acaster and Sky Arts Portrait Artist of the Year host Stephen Mangan.
Download the Augmented Gallery app for free to access the public art trail, including a map of the route, commentaries and a list of the art works on virtual display.
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